Privacy Policy

Introduction

Duran Tractors LLC respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how information may be collected, used, disclosed, and protected when you visit our website, contact us, request information, or purchase tractors, trailers, and equipment from us.

By using the Duran Tractors website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect information that you voluntarily provide when you use our website or communicate with us.

Depending on how you interact with our website, this may include:

  • Full name

  • Email address

  • Telephone number

  • Billing information

  • Shipping or delivery address

  • Business information

  • Product or equipment interests

  • Order and transaction information

  • Information submitted through contact or quotation forms

  • Information you provide when requesting customer support

We only request information that is reasonably necessary for the relevant business or customer-service purpose.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically by our website, hosting provider, analytics services, security tools, or other technologies.

This may include:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages visited

  • Referring website

  • Date and time of visits

  • General website usage information

  • Technical information relating to website performance and security

This information may be used to help maintain, secure, analyze, and improve the website.

How We Use Personal Information

Information collected through the website may be used for purposes including:

  • Responding to customer inquiries

  • Providing product information

  • Processing orders and transactions

  • Preparing quotations

  • Arranging shipping and delivery

  • Providing customer support

  • Processing returns or warranty requests

  • Communicating about orders or requested services

  • Maintaining business and transaction records

  • Improving our website and services

  • Detecting and preventing fraud, abuse, or unauthorized activity

  • Maintaining website security

  • Complying with applicable legal and regulatory requirements

We do not use personal information for purposes unrelated to the reason it was collected unless permitted or required by applicable law.

Product and Quote Requests

When you request information about a tractor, trailer, or other equipment, we may use the information you provide to respond to your request.

If you request a quotation, we may use your contact and transaction information to prepare and communicate the quotation and, where applicable, follow up regarding the requested equipment.

Orders and Transactions

When you purchase a product from Duran Tractors, information associated with the transaction may be used to process your order, confirm payment, arrange delivery, maintain records, provide support, and fulfill applicable legal or accounting requirements.

Transaction information may be retained for as long as reasonably necessary for these purposes.

Payment Information

Payment transactions may be processed through third-party payment providers or financial institutions.

Duran Tractors does not need to retain complete payment-card information when payment processing is handled by an appropriate third-party payment provider.

Payment providers may collect and process information according to their own privacy policies and terms.

Customers should review the applicable payment provider’s privacy documentation where appropriate.

Shipping and Delivery Information

If you purchase equipment requiring delivery, we may use information such as your name, telephone number, email address, and delivery address to arrange and coordinate transportation.

Where necessary, relevant delivery information may be shared with transportation providers or other service providers involved in fulfilling the delivery.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide essential functionality, remember preferences, understand website usage, improve performance, and support security.

Some third-party services used on the website may also use cookies or similar technologies.

For additional information, please review our Cookie Policy.

Analytics

We may use analytics tools to understand how visitors interact with our website and to identify areas where the website can be improved.

Analytics information may include general traffic patterns, pages viewed, device information, and other technical or usage information.

Where third-party analytics services are used, their processing of information may also be governed by their respective privacy policies.

Communications

If you contact Duran Tractors, we may use the information you provide to respond to your communication.

Where you have requested information about products, quotations, orders, or services, we may contact you regarding that specific request.

Marketing communications, where used, will be handled in accordance with applicable law and any applicable consent or opt-out requirements.

Sharing Personal Information

Duran Tractors may share personal information with service providers when reasonably necessary to operate our business and provide requested services.

Depending on the circumstances, these service providers may include:

  • Payment processors

  • Shipping and transportation providers

  • Website hosting providers

  • Website maintenance and technical service providers

  • Analytics providers

  • Security and fraud-prevention services

  • Professional advisers

  • Customer-service providers

Service providers should only receive information reasonably necessary for the services they provide.

Legal Requirements

We may disclose personal information where reasonably necessary to:

  • Comply with applicable law

  • Respond to lawful requests from government authorities

  • Protect our legal rights

  • Enforce our agreements and policies

  • Investigate fraud or unauthorized activity

  • Protect the safety and security of our website, business, customers, or others

Business Transfers

If Duran Tractors LLC undergoes a merger, acquisition, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of the transaction where permitted by applicable law.

Any such transfer will remain subject to applicable privacy requirements.

Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure, or destruction.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

Customers should avoid submitting sensitive information through ordinary website forms or email unless specifically requested through an appropriate secure process.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain business and transaction records, provide services, resolve disputes, enforce agreements, and comply with applicable legal, tax, accounting, or regulatory requirements.

Retention periods may vary depending on the type and purpose of the information.

Your Privacy Choices

Depending on applicable law and your circumstances, you may have rights concerning personal information held by us.

These may include the ability to:

  • Request information about personal information we hold

  • Request correction of inaccurate information

  • Request deletion where legally applicable

  • Opt out of certain marketing communications

  • Ask questions about how your information is used

Certain information may need to be retained where required for legal, accounting, security, contractual, or other legitimate purposes.

Marketing Communications

If you receive marketing communications from Duran Tractors, you may request to stop receiving such communications by following the available unsubscribe instructions or contacting us directly.

Opting out of marketing communications does not prevent us from sending necessary transactional or service-related communications, such as information concerning an order, quotation, delivery, warranty, or customer-service request.

Children’s Privacy

Our website is intended for general audiences and is not directed toward children.

We do not knowingly seek to collect personal information from children through the website. If we become aware that personal information has been submitted by a child in circumstances where collection is not permitted, we will take appropriate steps consistent with applicable law.

Third-Party Websites

Our website may contain links to third-party websites, services, manufacturers, payment providers, or other external resources.

Duran Tractors does not control the privacy practices of third-party websites.

When you leave our website, we encourage you to review the privacy policy of the website you visit.

California Privacy Rights

Because Duran Tractors LLC is based in California, certain California privacy laws may apply depending on the nature of our business, the information collected, and the circumstances of an individual’s interaction with us.

Where applicable law provides privacy rights to an individual, we will handle applicable requests in accordance with those requirements.

The availability and scope of specific privacy rights may depend on statutory eligibility requirements and applicable exemptions.

Changes to This Privacy Policy

Duran Tractors may update this Privacy Policy from time to time to reflect changes in our website, business practices, technology, services, or applicable legal requirements.

Any updated version will be made available on this page.

We encourage visitors to review this Privacy Policy periodically to remain informed about how information may be handled.

Contact Us

If you have questions about this Privacy Policy or how Duran Tractors handles personal information, please contact us.

Duran Tractors LLC
269 19th Ave.
Santa Cruz, CA 95062
United States

You may contact us regarding privacy questions, requests concerning your personal information, or concerns about the handling of information submitted through our website.